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Powerful personalization. Effective marketing.

Want exceptional results from your direct mail?

Applying the powerful personalization capabilities of DLB’s Variable Targeted Marketing yields dramatically higher response rates than normal direct mail. Now you can produce more effective and profitable communications campaigns — a big advantage in our competitive environment.

• Increase sales and maximize ROI
• Higher response rates
• Increase profits
• Generate more lucrative customer relationships.

What exactly is Variable Targeted Marketing?

VDP, or variable-data printing, is an on demand digital printing technology where elements like text and graphics are personalized from one printed piece to the next. It uses information from your customer database (names, locations, favorite sports teams, etc.) to make each individual mailing piece relevant to each recipient. The result for marketers and small businesses is a very effective tool for increasing ROI on marketing campaigns. The returns on VDP range anywhere from double to quadruple the normal return on direct mail.

Flexibility. Scalability.

DLB’s Variable Targeted Marketing has multiple applications, from basic correspondence to more complex promotional projects - with the ability to target one recipient or one million.

• Business correspondence: Name, address, and simple product information to produce a unique piece for each recipient.
• One-to-one marketing: Incorporate graphics and variable text based on your customer database to produce a unique marketing piece that is customized for each recipient.
• Multichannel campaigns: Use a combination of print, web, and e-mail to pull in unique text, images, and graphics based on your customer database. Using information like demographics and/or purchasing history will make each campaign relevant to your customer and increase adoption.
• TransPromo Marketing: Merge your customer data with transactional documents like bills, statements, portfolios, and invoices which allows you to make relevant offers or cross-promotions to your customers.

If you are interested in learning more call us toll free at (800) 262-8480 or requesting information online. A Customer Service person would be happy to speak with you.